I am delighted to announce Southern Baby Event & Family Day enjoyed phenomenal success at its inaugural event with just under 2500 families attended but blasted that with it’s 2010 event bringing in over 4000 families ( ran out of reg forms!!)
We have a strong and statistically thought out Marketing, Press and PR campaign to directly target our main audience and ensure the event achieves its full potential
Media Partners:
Bounty - Flyer and information letter about the Southern Baby Event & Family day , sent out to 27,412 Mums with children aged 0-3 years old living in Hampshire, West Sussex or within a 45 minute drive time of Fontwell Park Racecourse.
Spirit FM - Weekly reach 43,000 Adults, 29% of all ABC1 listeners in the area.Adverts and live interviews being heard across the whole of West Sussex and operates via three transmitters - 96.6 & 102.3 (South West Sussex) serving from Emsworth to West Worthing which includes Chichester, Bognor Regis, Arundel & Littlehampton and 106.6 (North West Sussex) serving from Petersfield to Horsham including Midhurst, Petworth, Pulborough, Storrington and Billingshurst. SPIRIT FM IS THE MOST LISTENED TO COMMERCIAL RADIO STATION IN OUR AREA
Baby Hampshire, Baby Surrey & Baby London are published by Little Media an independent publishing house specialising in regional parenting publications, web-portals, digital magazines and monthly e-newsletters. Currently in the series, the team publish Baby London, Baby Surrey and Baby Hampshire magazine, with more due to launch in 2011. Each title is on-sale across all major supermarket outlets, independent retailers and other parent specific venues. Each region has it’s own website, digital publication, monthly e-newsletter database, loyal readership and subscription database.
ABC Magazine - Total readership 53,000 Advert in ABC Magazine is the longest established, highest volume, free parenting magazine in the South. It offers practical advice to everyone with children - from babies to big kids! Advertising in the Sussex edition.
National Childbirth Trust ‘SPLASH ‘magazine delivered direct to the doors of all NCT members in the following branches. West Sussex Coastal, Mid Sussex, Havent, Worthing, Portsmouth & Southsea, Haslemere & Midhurst, Fareham & District, Petersfield & Liss, Sussex downs, Gosport & Lee-on-the-Solent district, Brighton & Hove and Horsham & District.
Chichester Observer - Advertising campaign in the last two weeks before the event dates 1st & 8th October Chichester Observer & Observer Series 38,0000 distribution, Petersfield Post 8,000 distribution, Worthing Herald Series 33,000 distribution, Bognor & Chichester Journal & Guardian 35,000 distribution, West Sussex Gazette 8,000 distribution, 3000 Banners on our www.chichestertoday.co.uk.
Fontwell Park - Billboard advertising on the A27. Voted as one of the busiest commuter roads in the UK. Advert on the back of the race card at their September Family day. Last year this attracted 4000 guests. Featured on the event calendar and also direct link
Kids To Do - 62,000 yearly hits. Direct links from the Kids to Do site and placement on the event calendar. This a unique website designed for the benefit of children and their parents encompassing much choice in learning and sports activities together with fun attractions, entertainment and family days out in Sussex.
Better Days Out - 730,500 hits per month. Better Days Out -Activities for families and children: Popular online guide to family days out, children’s activities and children’s special events. Our logo will be placed on the homepage of both Sussex sites and also the main homepage plus in our events page and also dotted around both sites and placement on their event calendar.
Netmums - 740,000 members & 18,000 new members joining up each month. Netmums is a rapidly growing online community of mothers sharing information on all aspects of childcare and parenting at both a local and national level. It is one of the biggest parenting websites in the UK. It is run for mums, by mums, and is a combination of expert advice and user-generated content.
Midwives and maternity unit staff at ST Richards Hospital will be handing out flyers also flyers will be displayed in maternity wards and waiting rooms for scans
Information distribution via the Family Information Service
Beast feeding groups will be handing out flyers
Distribution of 10,000 Flyers and promotional material to nursery’s, Health Centres, Baby & Toddler groups, Play Schemes and libraries throuhout Sussex and beyond.
Ideas for the Kids listing
Chopsy Baby - UK-wide Events Section
Live interview on Spirit FM
The Family Grapevine
under5s.com - listing
ARUN website - listing
wherecanwego.com - listing
